Gather and analyze first-party
data you can't get anywhere else

Deliver valuable customer insights at scale to inform data-backed product, marketing, and customer experience decisions.

The community gives us a direct channel to consumers. It's very unique to have a resource move this quickly and be relevant to so many of our brands and verticals.

~ Sofia Gomez Garcia, Executive Director of Innovation, Special Projects and Global Community Management

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Community-led market research yields business results

30-40%

Lower
Costs

3-5X

Faster
Results

20%

Higher
Response Rates

24-48

Hours
To Insights

One platform. Limitless potential.

Democratize research across your organization with a single platform for all teams. From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders - Alida’s centralized research platform has you covered.

Streamline audience management for scalable research operations

Access verified, highly profiled participants for all your studies with a community-led approach to market research.

Recruit and qualify research participants in hours instead of weeks.
Segment audience groups based on demographic, psychographic, or behavioral attributes.
Manage sample sizes, quotas, and burden controls automatically with a centralized approach to panel management.

Blend data sources and research methodologies to find accurate answers

Set up and execute market research studies that support a variety of business decisions - all from a single platform.

Track emerging trends, new competitors, and changing customer preferences
Assess the viability of new products and services
Test and refine marketing and advertising concepts to understand what resonates with buyers

Analyze market research results in a unified, intelligent platform

Leverage automation and AI to reduce manual tasks. Save time uncovering and communicating insights from your research.

Analyze large amounts of unstructured data like text, images, audio, and video
Use built-in statistical analysis and text analytics, including sentiment analysis for customer verbatims
Unlock the meaning behind the data with powerful dashboards and reports

" We now have thousands of customers who are engaged with us in a whole new way. And the nature of this engagement is special. They provide rich information to us, and we provide exclusive information to them, strengthening our partnership.”

~ Hilti Group, Customer & Market Insights Team, The Hilti Group
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“We needed to find the white space in the crowded beauty and style market. The community is a good place to have more emotional conversations. We can't get those insights anywhere else.”

- Annalise Wong, Manager, Research & Insights, Byrdie
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“The community has become a vital research resource. Our research projects for ad partners are highly customizable. They can understand the soul of how respondents feel about their brand.”

- Jessica Tarlov, Senior Vice President, Research and Consumer Insight, BDG
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